The Best Strategies For Creating A Welcoming Corporate Culture

Original source link here.

Post written by

Forbes Technology Council

Successful CIOs, CTOs & executives from Forbes Technology Council offer firsthand insights on tech & business.

Maintaining a corporate culture that is inviting and welcoming to all that work with you and come aboard your company can help your business avoid that almighty culture crisis, which can alienate your employees and make key team members feel like outsiders instantaneously. As a result, your business could lose top talent and have a hard time finding and retaining staff.

Employee disengagement costs businesses $450 to $550 billion each year. This is an expensive lesson for your business to learn, especially considering that an overhaul of your corporate culture will not only benefit your bottom line but your employees’ happiness as well. 

14 members of Forbes Technology Council are here to weigh in on what tech companies can do to combat culture issues and ensure their companies are welcoming to diverse new hires. Here is what they had to say:

1. Start From The Top

I believe culture starts from the top. After that, it is a function of how much effort you and your team put into having and maintaining diversity and a good culture. I don’t believe a broken culture can be easily fixed when it’s rotten to start with. For a welcoming and diverse culture to be real, you have to really buy into it, not just pay lip service to it. – Russell SmithRainforest QA, Inc

2. Communicate And Educate

Diversity is necessary for innovation to keep moving forward. Communicate effectively with your company and educate them about the value of diversity. Combine training and analytics to push companies to make their workplaces more inclusive. Look in the right places. Diverse applicants are waiting, but Silicon Valley has to make a stronger effort to look for them. – Alexandro PandoXyrupt 

3. Have A Multi-Dimensional Approach

Culture and technology have always influenced each other. Leaders should focus on creating an environment where an individual can do the best work of their lives. It’s important to treat diversity as a multi-dimensional issue rather than narrowing the focus to gender diversity alone. We need to expand our efforts to include things like race, age, experience and location. – Shweta SarafDigitalocean

4. Focus On Human Beings

It is time for Silicon Valley to focus on making people happy. Happy workers work hard without the need to work from early morning through the late evening, so they should be treated with compassion and understanding. Diversity is about compassion — it is about the fact that we as humans are individual and unique. Business should learn to respect and nurture people. – Diego FischerInstacarro.com

5. Have A Strong Value System

The culture of any organization is based on its value system. To combat the “culture crisis,” Silicon Valley tech companies must revisit their core values and be accountable for their products, their practices and the data they collect from their customers. They must become responsible stewards of the technologies they create. – Jamshid Vayghan, IBM

6. Put Hiring In Check

The “culture crisis” starts with our perception of it; and for so long, our perception told us there was a pipeline problem. There’s not. Just because diverse, qualified candidates aren’t knocking on your door doesn’t mean they don’t exist. Companies must be intentional about seeking diverse candidates and then closely examine when these individuals are removed from the hiring process. – Nidhi Guptahired.com

7. Be A Good Person

It’s on everyone in the company to be a good person and to not tolerate bad behavior. Zero tolerance and quick resolutions to problems send the right message and create a culture that embraces everyone. – Sayer MartinOrchestrate, LLC

8. Celebrate Diversity Of Opinion

The larger “culture” problem the tech industry is facing centers on not celebrating and, in fact stifling, diversity in political views. The tech industry is largely slanted in one political direction and those that have different views are often ostracized and sometimes fired. This institutionalized behavior creates resentment that has contributed to this cultural crisis. – Leon HounshellGreenwave Systems

9. Be Willing To Embrace Diversity

A company may talk about its diversity efforts but are they really embracing them? Organizations can entrench diversity into their culture by adopting a “more-than-one-way” philosophy. Diversity of thought practices are gaining momentum as companies realize how effectively people from diverse cultural backgrounds can leverage their perspectives to better understand the market and its demands. – Anna FrazzettoHarvey Nash

10. Embrace Remote Work

One of the reasons people are hesitant to move to Silicon Valley is the expensive real estate prices. Taking a new job isn’t just about the salary, but also about the affordability of an area and how much money you have left over at the end of the day. If tech wants more diversity, they should use the technologies that they build, and embrace remote work. – Thomas GriffinOptinMonster

11. Reassess HR Practices

The pressure for startups to grow fast can be detrimental for diversity and inclusion. Many business owners don’t think about taking time to reassess HR practices. When addressing issues as serious as the culture crisis in Silicon Valley, you need to have a plan set in place and the whole team behind it. When speaking about diversity, you need to be sincere and to back your words up with action. – Sanjay MalhotraClearbridge Mobile

12. Raise The Bar On Emotional Intelligence (EI)

By instituting a continuous, system-wide training program for everyone to improve their emotional intelligence skills, you create an opportunity to elevate workplace culture. Not only does EI help people gain useful life skills and self-awareness, it also promotes mindful empathy and embracing differences in others. Training shouldn’t be limited to just leadership — it benefits all employees. – Peter KuangSaatchi & Saatchi Wellness 

13. Record And Analyze Meetings

Don’t just record the meetings, analyze the meetings for those that lead strong and healthy discussions. For those that need coaching, put a coaching program in place to work on improving communications and meeting strategies. Understand where the weaknesses and strengths are on an individual and team level.  No one is excused from being recorded or evaluated for honest feedback. – Teresa SpanglerPlazaBridge Group

14. Be Intentional

Like all things, diversity only comes from intention. If leaders want change, they need to be explicit. Challenge your direct reports to improve representation, and speak often about the importance of diversity to your strategic vision. When all else fails, demand certain roles be filled by underrepresented people. Lip service and head-scratching won’t accomplish anything. Be intentional. – Will Hayeslucidworks.com

Please share:

Leave a Reply

Your email address will not be published. Required fields are marked *